#1 Influencer Marketing Platform for E-commerce
Trusted by 100+ Brands & 2,500+ Influencers
Real Creators. Real Sales. Real Results.
Turn Influencer UGC Content Into Leads, Traffic & Sales — Effortlessly
We connect e-commerce brands with authentic influencers to boost brand awareness, drive traffic, and generate sales — through gifting, affiliate, or paid campaigns.
Automate UGC Creator Discovery, Campaign Management & Sales Tracking — All in One Platform.
No lock-in contracts · Cancel anytime · Setup in minutes
2,500+ Vetted Influencers · 30x Avg ROAS
In the last 12 months alone
- 2,500+ Vetted creators matched
- $175K+ In tracked sales for brands
- 1,000+ Pieces of UGC published
- Up to 30x ROAS delivered for brands
5 Simple Steps
Launch Campaigns in Minutes
1. Create Campaign
Select Affiliate, Gifted, or Paid. Outline your brief and content expectations.
2. Showcase Campaign
Your campaign is displayed where influencers can discover and apply.
3. Approve Influencers
Review portfolios and metrics. Select those who align with your brand.
4. Send Samples
Send free products and receive authentic user-generated content.
5. Launch & Track
Go live and track performance through our intuitive dashboard.
FAQ
Everything you might be wondering before you run your first campaign with Referwo.
We've been burnt by influencers before — flaky creators, no posts, no communication. How is Referwo different?
- Referwo connects directly to creators' social media accounts and pulls in real performance data such as engagement, audience metrics, and activity. Every creator builds a track record on the platform through badges like Top Earner, Most Active, Brands' Favourite and Content Pro, along with real ratings and feedback from other brands. Accountability is built in: if a creator fails to deliver, brands can flag them, and repeated non-delivery leads to removal from the platform.
Influencer marketing feels expensive and hard to measure. How do we know we'll actually get ROI?
- Referwo is performance-based. Run affiliate campaigns where creators only earn when they drive a sale, gifted campaigns where you only pay for product, or paid campaigns with clear deliverables. Every sale, click and post is tracked in real time on your dashboard, with unique discount codes and trackable links per creator.
We're a small team — we don't have time to manage dozens of creators.
- That's exactly what Referwo is built for. Posting a campaign takes a few minutes, creators apply to you (instead of you chasing them), and contracts, briefs, content approvals, payments and reporting all happen in one place. Most brands run campaigns with 20–50 creators a month without hiring extra staff.
Sending free products to influencers is a nightmare — chasing addresses and creating orders one by one. How does Referwo handle this?
- Gifting is fully automated on Referwo. Once you approve an influencer, they receive a unique single-use discount code and check out directly from your Shopify or WooCommerce store like a normal customer. You never collect addresses, never manually create orders, and never copy-paste into spreadsheets.
How do we know the creators are a good fit for our brand and audience?
- You can filter by niche, location, audience demographics, content style, follower count and past performance. Every creator profile includes their content samples, audience insights, previous brand collaborations and reviews. You stay in full control — you choose who to approve, and nothing goes live without your sign-off.
What if a creator posts something off-brand or doesn't follow the brief?
- The clearer your brief, the better the content. If a post doesn't follow the brief or feels off-brand, you can request changes, withhold payment, or flag the creator directly on the platform. Repeated issues lead to warnings and removal.
How does your flagging system keep quality high?
- Brands can flag creators directly on the platform for poor communication, missed deadlines, off-brand content or fake engagement. When a creator accumulates flags, our team reviews them and takes action — from warnings to permanent removal.
Are there long contracts or big upfront fees?
- No lock-in contracts. Start on a free trial, run your first campaign, and only scale up when you see results. Plans are monthly and you can pause or cancel anytime.
We're a smaller or newer brand — will creators actually want to work with us?
- Yes. A large portion of our creator network specifically prefers working with emerging and independent brands. Gifted and affiliate campaigns are particularly effective for smaller brands and require little to no upfront cash.
How quickly will we see results?
- Most brands launch their first campaign within 48 hours and see creator applications come in the same day. First content typically goes live within 1–2 weeks, with sales and engagement tracked from day one in your dashboard.
Can we share or repurpose the content our influencers create?
- Yes. From the Basic plan and above, you can request usage rights when you set up your campaign — so you can repost influencer content on your own social channels, ads, website and email campaigns.
How many influencers are on Referwo and what niches do they cover?
- Over 2,500 vetted influencers across Australia, New Zealand and the US. Strongest depth in baby and parenting, household, beauty, skincare, haircare, lifestyle, pets, food, fashion and clothing.
Are there any extra charges on top of the subscription?
- No hidden fees. You pay your monthly subscription plus any commissions or paid fees you set for your own campaigns. No setup fees, no per-campaign fees, no lock-in.
Can we upgrade, downgrade or cancel later?
- Yes. Switch tiers any time as your campaigns grow, and cancel whenever you like.
Ready to get started?
Drive More Sales with Influencer Marketing
Join 100+ brands & thousands of influencers already using Referwo to automate influencer marketing & drive real sales.